A well constructed publicity program, providing the "third party" credibility so sought after by marketers, is an excellent support mechanism for other forms of direct promotion.

The key element, as we see it, is to identify the media contacts who can best help you sell product and/or boost image among target audience groups. This requires considerable time and a thorough knowledge of promotional media, both traditional and electronic.

Orion provides an expert media selection capability, with many years of media planning and buying experience. This applies to both consumer and trade media. We'll research available media opportunities and create a working media list which will be updated and maintained to prolong its use for many campaigns.

Contact us for more information about building a publicity program for your company.